Aisha Khan
Senior Marketing Manager
aisha.khan@example.com+971 50 123 4567Dubai, UAElinkedin.com/in/aisha-khan
Nationality: Pakistani·Visa: UAE Resident Visa
Profile
6+ Years UAE Retail & Banking Marketing
Results-driven marketing leader with 6+ years across the UAE and GCC retail & banking sectors. Delivered AED 12M in incremental revenue across omnichannel campaigns at Emirates NBD and Majid Al Futtaim. Skilled in stakeholder management, P&L ownership and Arabic-speaking team leadership.
Core Competencies
- Stakeholder Management
- P&L Ownership
- GCC Market Strategy
- MENA Expansion
- CRM & Salesforce
- Omnichannel Marketing
- Budget Planning (AED)
- Cross-functional Leadership
- Regulatory Compliance
Expertise
Digital Marketing Strategy92%
Stakeholder Engagement88%
Work Experience
Senior Marketing Manager
Jan 2023 – PresentEmirates NBD · Dubai, UAE
UAE's largest banking group with operations across 13 countries and AED 800B+ in assets.
- Led omnichannel campaign generating AED 4.2M incremental revenue (Q3 2024) — 28% above target.
- Owned annual marketing budget of AED 9M across digital, OOH and Arabic-language radio.
- Built and managed a 12-person team spanning Dubai, Abu Dhabi and Riyadh offices.
- Negotiated AED 1.8M in vendor savings across MENA media buys without reducing reach.
Key achievements: EFFIE MENA Award 2024 — Best Banking Campaign. · Reduced campaign-launch cycle from 6 weeks to 2.5 weeks via Salesforce workflow.
Marketing Manager — UAE
Aug 2020 – Dec 2022Majid Al Futtaim · Dubai, UAE
Leading UAE retail conglomerate operating Carrefour, VOX Cinemas and Mall of the Emirates.
- Launched Carrefour UAE Ramadan 2022 campaign — 41% YoY engagement uplift.
- Managed AED 5.5M activation budget across 23 store openings in 18 months.
- Embedded GCC market keywords into all paid search copy — +18% CPL improvement.
Key achievements: Promoted twice in 24 months; built the GCC analytics function from scratch.
Education
MBAMaster of Business Administration — Marketing · American University in Dubai · 2020
BBABachelor of Business Administration · Lahore University of Management Sciences · 2018
Certifications
- Google Analytics 4 — Certified Professional (2024)
- Salesforce Marketing Cloud — Email Specialist (2023)
- HubSpot — Inbound Marketing (2022)